Rights sold to “Rammer Jammer” book about Bama fans

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Associated Press
Published: January 7, 2009

BIRMINGHAM, Ala. - A production company has optioned the rights to Birmingham native Warren St. John’s 2004 book “Rammer Jammer Yellow Hammer.“

St. John said Half Shell Entertainment, which develops movies for HBO, now has the rights to develop the book into a screenplay.  The book follows fanatical Alabama football enthusiasts as they travel from game to game during the 1999 season.

Its title springs from the “Rammer Jammer” cheer Alabama fans chant following a win.

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